Being Dentist: Let My Country Awake...

 

Being Dentist: Let My Country Awake...

They say- TO ERR IS THE HUMAN... but I think it’s not applicable for doctors..

 

An incident that happened recently in Pune is making me write this.. A 3 year old girl accidentally lost her life while going a RCT at a dental clinic. The media got an opportunity to raise their TRP'S; they declared the doctor as murderer & this ruling by media was without even knowing the facts. 

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It's not uncommon these days..Death of a patient in a hospital/dispensary and that’s it..

 

Some opportunists nowhere related people will come over to do so called justice which includes physical abuse, destroying clinic as if the doctor has done it intentionally...I would like to bring to people notice that we are doctors & not God...even God have made mistakes isn't it...??? Few born deaf, dumb and with many such abnormalities...!!! How come people expect that doctor can produce results with every case... Human engineering done by God is sooo complicated that we are still trying to fully understand it...

 

 

To add onto it judiciary has included doctors into consumer act...

 

I don’t understand; whether we are sellers or what??? If yes, then why so much of noise when this seller charges for selling his skills? At one end you say doctor should serve and then you only make him a seller... how can a doctor serve fearlessly with free mind if he would be under so much of pressure every time?

 

People need to understand that amongst thousand cases one case MAY go wrong... In one case results may come compromised... that doesn't mean that doctor has done it intentionally...

 

 

Can a doctor afford to do wrong intentionally?

 

I wonder if same principles can be applied to judiciary also when lower courts decisions and higher courts decisions contradicts each other... 

 

Would you go to the consumer court for it...??? It’s not possible right..?? Coz then judges won’t be able to give decisions with fearless mind right...???

 

Same way doctors should also be exempted from this... not to go on killing people but to HELP THEM WORK MORE FREELY...FEARLESSLY...TO ENABLE THEM DOING WHAT IS NECESSARY THAN WHAT IS POSSIBLE... like they have shown in munnabhai na-" k form baad me bhara maamu; pehle patient ka ilaaj kar..."

 

This is not an excuse for non performance nor I'm telling doctors to play with patient's life..I am just asking people and media to ACT SENSIBLY.

 

Every doctor works for the well being of patient. If something goes wrong with the patient..then its the doctor who spends sleepless nights after patient's close relatives.

 

 

Which doctor won't like to have a smiling feedback from the patient?

 

Nothing would be gained from arguments & nasty behavior...  It will just widen the rift between doctor & a patient... LET'S CO-EXIST...!!!

 

We will have to understand limitations of doctor too... HELP US TO HELP YOU MORE EFFICIENTLY...BALL IS IN YOUR COURT...!!!

 

"Where the mind is without fear & the head is held high…

 

Where the mind is lead forward by thee into ever-widening thought & action...

 

Into that heaven of freedom...

 

My father..

 

LET MY COUNTRY AWAKE...!!"  

Source : DentistFriend

Dental Practice Marketing: How To Make Most Out Of Facebook!

 

Dental Practice Marketing: How To Make Most Out Of Facebook!

If you measure success in terms of number of patients walking in your practice and expecting quick results then this article is not for you.. I believe that Facebook is a platform that can help to build reputation & add value to your practice. You can leverage this platform and use it as Connect between your practice and patients.

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Won't you like to have a warm and welcoming Facebook presence for your existing as well as potential patients? If your answer is yes then go on reading...

 

Here are some Do's and Don'ts that you should follow on Facebook

 

A. FACEBOOK PROFILE Vs PAGE

 

Would you ever like to mix your personal and professional life? I'm sure you won't, then why not have a dedicated Facebook Page for your practice? Facebook Pages are for business, simple to create have several advantages over a profile and absolutely FREE!

 

1. A Facebook profile has limit of 5000 friends whereas there's no limit for friends/followers on a page.

2. If you try to approach unknown people via your profile, you will get blocked on the contrary with a page you can reach people who you think can be your potential patients without getting annoyed.

 

3. All your on page activities are measurable. You can even get accurate analysis for people who saw/clicked or visited your website which helps you to understand what kind of content your audience like. This feature is not available for Facebook profiles.

 

4. With a Facebook page you can delegate responsibility of sharing updates. The same page can be managed by multiple profiles and different responsibilities can be allocated to them. Your receptionist will be able to do this job easily with simple training and you will be able to track all her activities on page.

 

 

B. LIKES Vs ENGAGEMENT

 

You might think that Page Likes are important but as per my experience the emphasis should be on user Engagement. Here's my explanation for what I have said. 

 

We all know that one can buy Facebook Likes for page. Suppose you got 10,000 paid likes; now you will expect that whenever you post on your page it will be notified to all the 10K people who have liked your page.. but here you go wrong. As per the current Facebook algorithms your update will be shown in news feed of only 1/10th of your total likes. 

This means you will have to pay further Facebook in order to reach remaining 9K people who have liked your page. You will have to spend in the ratio of approximately 10:1 for Like: Engagement. So isn't it a better idea to focus on Page Engagement for which it takes only 10% of your budget?

 

 

C. AUDIENCE

 

The target audience differs from practice to practice based on its location, age group, class, specialty etc. While targeting you have all the options to target the post to a particular group of people.

 

In fact you can target your ad specifically to a custom audience by updating your database of either mobile numbers or email address.

 

When you spend on Facebook Marketing; make sure you hit audience that matters to your practice.

 

 

D. POST

 

Just like your profile you can share images, links, videos or even blogs on your page. As per the current algorithms Facebook gives priority to videos and it is shown in news feed of maximum users who have liked your page.

 

When you share an update be careful, people are too busy, they don't have time to go through long articles or videos; instead share short links of your articles or blogs just like I did for this blog. If patients like what they see, they’ll click to read more just like you. Also never scare your visitors by posting images/cases with blood field.

 

One more important aspect about sharing an update is the frequency, well that completely depends on you. You can share a post every day or every week as per your convenience but be consistent and avoid overdoing.

 

You can also schedule posts for a particular day and time which will make your job simple...

 

 

E. RESPONSE

 

If your patients or say potential patients are going to take the time to post comments and ask questions, you should take the pain to respond to their questions in a timely manner. If a non dentist is handling your page and the person doesn’t know the answer, then he or she should get the correct information from you and respond.

 

 

F. CALL TO ACTION

 

At the end of the day you will be doing it all either to add value to practice or to get more patient appointments. You have to decide what your goal is and place a call to action button and direct your visitors to respective place such as your blog, website or appointment booking widget. 

 

 

G. WIDGETS

 

You can place widgets on your Facebook page for online appointment, You tube channel, Twitter, Blogger etc. Widgets will help to engage your visitors further.

 

 

Important Note:

 

Online things change so fast that I can't deny the possibility that this article would get obsolete tomorrow morning. So I would request you all to keep your knowledge updated so that you can have strategies as per changing Facebook algorithms.

 

 

And One Last Serious TIP:

 

Do not invite your dentist friends to like your page

 

Because they are not going to be your patients ever! 

Source : DentistFriend

Being Dentist: Top 5 Problems Faced By Private Dental Practitioners In India

 

Being Dentist: Top 5 Problems Faced By Private Dental Practitioners In India

The AGE Problem

 

     

 

If you have started your dental practice recently, you are DISMISSED as inexperienced

&
If you are old, sometimes you are DOUBTED to be outdated...!

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The MONEY Problem

 

If you take a decent fee, some patients will CONSIDER you as greedy

&

If you take less, they are SKEPTICAL about your skills!

 

 

The TREATMENT Problem

 

 

If you try to give them cost effective treatment option they feel it is INCOMPLETE..

&

If you give best, they choose to COMPLETE the course of medicines and leave the treatment mid-way.!

 

 

 

PRESCREPTION & DIAGNOSIS

 

 

If you prescribe them mandatory medicines or ask for some investigations, they SUSPECT you do it for COMMISSION.

&

If you don't, you are SUSCEPTIBLE to be sued for OMISSION...!

 

 

The TIME Problem

 

If you do not give them time, they feel you are not EMPATHETIC.

&

If you give them too much time, they fear your competence is PATHETIC as you seem to have only a few patients and ample time...!

 

Cover Image Courtesy: Google Images

 

Source : DentistFriend